And, just as clearly, what it doesn’t. A plan with no edges isn’t generous — it’s a disagreement waiting to happen, usually six months in, usually about something neither of us wrote down. So here it is written down.
First, which plan you’re on
Your system was built to do a specific thing. This plan keeps it doing that thing — through platform changes, provider changes and the ordinary entropy of software that runs every day.
Our CRM plans are maintenance plans.
Everything in maintenance, plus the work that makes the system earn its keep: campaigns written and sent, seasonal offers built ahead, reporting, and every platform improvement we ship.
Loyalty app plans and multi-site plans are managed plans.
The boundary
The line is between keeping the agreed system working and building something new. Not between small and large, and not between easy and hard.
Anything broken in the running system is fixed within one business day. Changes that need an app-store review take as long as the store takes — that part isn’t ours to promise.
None of these are refusals. They’re quotes.
When you want more
Clients who ask for more have decided the thing works. We’d rather you kept asking. What we won’t do is quietly absorb it, get slower, and have you wonder why.
Two things that catch people out elsewhere
You keep the apps, both store listings under your own developer accounts, your customer database, and the source code on request. Month to month, no term, no notice period.
What ends is the managed work: the campaigns, the improvements, the monitoring. The parts that cost real money every month — hosting, backups, store compliance — carry on at a hosting-only rate, and that rate is agreed in writing before you sign, not quoted to you on the day you leave.
API calls, tokens, phone minutes, storage and third-party subscriptions are your utility bill, and they belong on your own account and your own card. Our fee covers design, consulting, building, testing, documentation and support.
This isn’t us offloading a cost. It’s so you can see exactly what your system uses, change providers without asking us, and never receive a bill from us with someone else’s margin folded into it. Every proposal we write states the estimated monthly running cost with the volume it assumes beside it — as an estimate, because it moves with your volume and with provider pricing.
Then this page is wrong and we’ll fix it, or the conversation was and we’ll honour what you were told. Either way, say so — that is the entire point of writing it down.
Email David