The client
A residential realtor working the Calgary market. Like most agents, the actual job happens away from a desk — showings, listing appointments, negotiations — which is exactly when enquiries arrive.
The problem
Two things compete for a realtor's attention, and both are urgent. The first is speed of reply: a home-valuation enquiry that sits for a few hours is usually gone, because the seller has already filled in someone else's form. The second is presence: staying visible online means market updates, Google Business posts and fresh content on a schedule — work that always loses to the work that pays today.
What we built
- An instant home-valuation funnel. The main entry point on the site: a seller asks what their home is worth and becomes a tracked enquiry instead of an anonymous visit.
- An SMS agent that works every enquiry. Every new lead gets an immediate text and a real conversation, at any hour, rather than waiting for a gap between showings.
- Live CREB market stats on the site. Calgary Real Estate Board numbers refresh on their own, so the market pages are current without anyone updating them.
- A weekly Google Business post, drafted and queued automatically, keeping the profile active week after week.
- A content pipeline behind all of it — drafts are generated, reviewed and published as a done-for-you service. Nothing lands in the client's to-do list.
The outcome
Every enquiry now gets an answer immediately instead of whenever the phone is free, the market content on the site stays current on its own, and the Google Business profile keeps posting. The agent's job stays selling; the follow-up and the presence run underneath it.
What's under the hood
- Home-valuation funnel with every submission stored and tracked
- SMS conversation agent on inbound leads
- Automated CREB market-statistics feed
- Content drafting and approval pipeline, run as a managed service
- Scheduled Google Business posting