Playbooks

Straight answers, with the receipts

Straight answers to the questions small business owners actually ask before they spend money on software. Every number on every page is sourced and dated.

We publish these because the honest version of a buying question is usually more useful than a sales page — and because half the time the right answer is “buy the off-the-shelf tool, not us”. When that is the answer, the page says so.

Being written

A topic reaches this list when there is a real source behind it. We would rather publish fewer of these than pad a schedule with numbers we cannot stand behind.

In progress

What one bookkeeper really costs in Colorado

Already verified: our own 161-posting pull, BLS ECEC 69.9%, O*NET 43-3031.

In progress

Dext vs Hubdoc vs Ramp: what receipt capture costs

Verified 2026-08-25: Dext ~$25/mo, Hubdoc free with Xero, Ramp AP free + $15/user Plus.

In progress

Outsourced bookkeeping: the real monthly

Verified: Bench $299–499, Pilot from $299, Bookkeeper360 $399 + $1,000 onboarding.

In progress

Does a loyalty app actually bring people back?

Need a citable repeat-visit study. The 7%/30% figure on our own pitch pages must be traced to its source before reuse.

In progress

The Apple and Google deadlines that kill an old app

Confirm current iOS SDK and Android target-API cutoff dates from Apple/Google developer pages directly.

In progress

What a missed call costs a home services business

Need a real answer-rate or lost-job study. Do not use a vendor blog number.